yabai tsunami kanzashi felipe moreno guajardo

La Yabai is a small brand that makes handmade flowers inspired by the tsunami kanzashi technique which use squares of fabric to form whole petals.

Japanese inspiration for both, the brand and the packaging, is based on the simplicity of the aesthetic as a whole, and also had to be very economical for its development, because the floral motif is a very expensive craftsmanship product.

The brand uses a stylization of a Geisha as an icon and for the packaging, recycled cardboard boxes with a stripe of decorated paper, closed with a corporate brand adhesive.


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